Marketing to children

In this still image from a commercial spot provided by Procter & Gamble, a mother, left, talks to her daughter about racial bias. The Procter & Gamble advertisement is part of a shift by some corporations that are making emotional appeals to consumers by treading into territory that could be polarizing. But experts say there are likely to be more of these ads, as companies seek younger customers who respond to them. (Courtesy of Procter & Gamble via AP)
August 11, 2017 - 12:47 pm
It's a simple message: Beware of racism in the United States. But Procter & Gamble took a calculated risk with its ad that features black mothers speaking to children about racial bias through the decades. The company says it knew there might be a backlash — and the ad has been criticized as...
Read More
In this still image from a commercial spot provided by Procter & Gamble, a mother, left, talks to her daughter about racial bias. The Procter & Gamble advertisement is part of a shift by some corporations that are making emotional appeals to consumers by treading into territory that could be polarizing. But experts say there are likely to be more of these ads, as companies seek younger customers who respond to them. (Courtesy of Procter & Gamble via AP)
August 11, 2017 - 12:27 pm
It's a simple message: Beware of racism in the United States. But Procter & Gamble took a calculated risk with its ad that features black mothers speaking to children about racial bias through the decades. The company says it knew there might be a backlash — and the ad has been criticized as...
Read More

Pages